Ashley Madison unabashedly asks people to have an affair through its controversial ad campaigns. It has been featured in newspapers and magazines as well as on television shows. Their ads have been banned by television networks. Ashley Madison has been on the hate list of many women for playing cupid in extra marital affairs. This perhaps is the single best indicator of their success in making extra marital affairs possible. Not surprisingly, the extra marital affair website has over 7 million members from USA, Canada, UK and Australia apart from some countries in Europe such as Germany. Ashley Madison is expanding all over Europe.
Trish McDermott, a consultant who helped found Match.com, described Ashley Madison as being a "business built on the back of broken hearts, ruined marriages and damaged families". On his part, founder Joe Biderman responded by stating that the site was "just a platform" and a website or a commercial will not convince anyone to commit infidelity.
To give the devil his due, Ashley Madison is indeed just a medium. Extra marital affairs have been a part of life since time began. Temptation and the desire for something new has persisted all through the ages. The biggest of monarchs, the most intelligent minds in history and the wisest of men have had harems, concubines and mistresses. Genghis Khan (1162–1227) bedded so many women, some Russian scientists believe he ahs over 16 million descendants today. In recent history, John F. Kennedy was linked to many beautiful women in his lifetime including actresses Marilyn Monroe, Jayne Mansfield, Angie Dickinson, Kim Novak, Janet Leigh and Rhonda Fleming. The legendary Giacomo Casanova (1725 – 1798) has mentioned 120 women in his memoirs. He was bisexual and is believed to have had many male lovers too.
The famous, ultra rich and powerful have many more opportunities to have affairs, seducing beautiful women. The Ashley Madison slogan ‘Life is Short, Have an Affair’ exhorts people to have an affair while they are still alive and virile and can have an affair. Ashley Madison helps their members hook up with other members looking for casual flings.