Ashley Madison, the extra marital affair dating website has been available in some European countries for a while now. They have launched their dating service in Germany. They are also in the process of launching in Austria, Switzerland, France, Spain, South America and Asia. Ashley Madison operates in nine countries and offers its services in three languages currently.
Noel Biderman has described their European response as being ‘mind-blowing’ and said over 600,000 clicks were generated and over 100,000 people had signed up at Ashley Madison, UK. This was the figure cited by Biderman in October 2010.
Ashley Madison's slogan is 'Life is Short, Have an Affair' and they offer an 'affair guarantee' that promises their users their money back if they can't find someone to have a casual fling with on their website.
Unsurprisingly they have come in for a lot of criticism in the past from purists, largely because of the unusual success of the website. Ashley Madison has over 7 million members.