Over twenty million Americans visit dating sites each month in an attempt to find love, according to an estimate by Online Dating Magazine. However, while in real life you could depend on a face-to-face chemistry to make that instant connection, when looking for partners online you need to put a great deal of thought into how you want to appear to a potential date. And as every dating portal never tires of reminding you, an effective dating profile begins with a great headline.
Why is it so important?
The headline is the first thing a potential partner is going to see while browsing for suitable profiles which is why you need to fashion it in a way so as to attract their attention rightaway. And on many sites which do not allow non-paying members full viewing benefits, the headline might be the only aspect of a profile freely visible. So you need to make the most of this part of the dating profile and ensure that it is catchy enough to compel a browser to go through the rest of it.
TIP: Visit Match.com to browse photo profiles of single women and men looking for dates.
Make it relevant
The best headlines are those which immediately let the viewer know what to expect from the profile. To do this, choose a defining aspect of your personality and construct the headline around it. For instance if you are a person who loves reading, you could come up with something like ‘Booklover looking to begin a new chapter’. If on the other hand you are into sports in a major way, introduce yourself with ‘Here I am. Now ball’s in your court!’ Highlighting a select aspect of your personality would also help you to avoid clichés which make a headline dull and uninteresting to potential dates. There are so many people adverting themselves as ‘Warm-hearted’, ‘generous’ or ‘compassionate’ that it becomes easy to ignore them. On the other hand if you are clear about which aspect of yourself you want to focus on, the headline on your dating profile becomes specific and unique and hence catchier.
Nothing makes a headline as attractive as one which is funny and brings a smile to a viewer’s lips. To do this you can use various kinds of humor; ‘Hot, humble and ready to rumble’ depends on a more straightforward kind which is widely comprehensible while ‘Runs with Scissors’ has a quirkier ring to it and would attract those who are fond of the rebellious type. Again if you want to appeal to a select group, you can go ahead with wittier, more intellectual kind of humor. Best of all a person with a sense of humor implies someone who does not take himself of herself too seriously and is eager to make dating a fun experience which is how it should be.
Keep it short
Remember a person looking through profiles on a dating website intends to go through a reasonable number of profiles for the time he/she is free to browse. This means that if they come up an elaborate and lengthy headline, chances are that they will quickly move on the next one. So resist the urge to pack in the headline with too many details about yourself. Above all, a concise headline will help you to keep the focus on what is important about yourself without rambling about the inessentials. So keep your profile headline brief and to the point since short and sweet works best here.
Avoid using negative terms
While you may wish to stand out from the crowd of potential partners with a colorful headline, be careful to avoid words and phrases which may come across as distasteful or downright offensive to some people. The usual kind of terms which threaten to be politically incorrect are those related to religion, ethnicity, gender or sexuality. So even if you are free to specify what kind of partner you are interested in, make sure that you don’t end up offending people who are not your type. Again a headline with negative terms like 'Lonely heart looking for love' may seem depressing; instead use positive words like ‘Bright spark looking for fireworks’.
A dating profile is about putting your best foot forward to a potential partner. So while the main body of a profile and your photo are both important, a catchy profile headline can make the difference between 'That looks interesting' and 'Next! '