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Online dating has made it easier to find partners for a wide range of relationships – casual, friendly or long-term. And most of today’s dating sites are colorful, easy to use as well as allow free registration. Among this new breed of dating sites, one which has become quite popular is users is dating site based in UK even though it is open to singles from all across the English-speaking world. Since it is UK-based, the site has further links to its biggest cities like London, Manchester, Birmingham, Leeds, Sheffield and Liverpool among others. The age group targeted by the site seems mostly on the younger side, from twenties to forties even though there is no bar on the higher side. However a user must declare to be at least of eighteen years to get registered. At one can look for a partner for a variety of relationships, starting from a casual hook-up to easy companionship and even committed relationships like marriage.

Click here to sign up at USP differentiates itself from the plethora of dating sites by claiming to allow a user full freedom of choosing and connecting with a potential match. The site does not believe in having users fill out long questionnaires and then spend hours taking a personality test only to be followed perhaps by another compatibility test. According to, the ideal way to find a suitable romantic partner is to dedicate time in getting to know the local singles in their specific area. In keeping with this philosophy the site does not function so much as way to match partners but rather as a common platform where a multitude of single men and women can directly interact with whomever they wish.

Along with enabling its users to have maximum control in choosing potential partners, also lays emphasis on the importance of looking for partners within a specific geographical area. The site believes that singles are keener to match up and eventually meet when they turn out to be living within a more or less reasonable distance from each other.
Where scores over many other dating sites is in providing a powerful search engine. Since it does not offer many personality testing tools or compatibility tools and leaves the job of looking for likely matches to the user, the site ensures that users have effective search options at their disposal. Thus at users can not only search for matches based on basic criteria like Gender, age range, location, members with photos only, members who are online but also according to advanced criteria like sexual preference, lifestyle, looks and the kind of relationship someone is interested in, for instance casual dating or long term relationships.

Meet millionaire men and women from North America and Europe looking for someone to date

Signing up at

Like most other dating sites, registration at is free and quite simple. You can start by filling out basic details like your gender, sexual orientation, Date of birth, user name, email address and city/postcode. After logging in, you will have to go on to personal details like your name, marital status, city or postal code and mobile number. The next section of profile creation will require you to fill up on your background and lifestyle details for example about children, religion, politics, education, occupation, income, physical attributes, ethnic origin, diet, practicing religion. You may also be asked about your habits like smoking, drinking or what you do for entertainment like your hobbies, music, sports and TV viewing choices. Then you may be asked to give a brief description of yourself and the type of person you are looking for. Even though does not have any elaborate personality tests, a few brief pointers about your personality may be required. You will be asked to rate your personality traits on a scale of 1 to 10, and questions may include traits such as your confidence, how flirty you are and the level of your faithfulness.

At the end of the process of profile creation, you can upload photos which includes one primary photo to accompany the profile as well as several other photos which you can use create a photo album. You can also upload a video profile should you choose to do so. Features offers all its members, free as well as paid, use of all viewing and most of searching options. Members can view profiles, primary photos and also request to view private photos of other members. An interesting aspect of is the ability to rate profiles and photos which is open to all. has one of the most varied search options since it primarily encourages its members to look for suitable matches instead of suggesting matches from the site. Basic searches can be conducted depending upon gender, age range, location, members with photos only and members who are online. Advanced search includes all these as well browsing based on distance from a member, last account activity date, ‘Who viewed me,’ postal code and member search by screen name.

Among the communication tools available on the site are email, text messaging, audio and video chat as well as sending ‘winks’ which are expressions of interest. Apart from this, the site also allows a user to create his/her own blog by providing a blog name and template color. Blogs have RSS feeds and are organized by categories like topic, ‘most comments’, ‘most updated’ and ‘most recent read’. apart from creating own blogs, users can also read other people’s blogs and comment on them.

Finally in keeping with the times is also accessible on mobile phones and has an Android application too. Membership Plans

Standard membership allows a user to register a profile, upload a video, and use the extensive search function for free. Paid membership gives the user full access to all aspects of the site including chat, messaging and upcoming new features. There are two levels of subscription Gold and Platinum. In case of the former, the rate is £24.99 for one month while in case of the latter it is £29.99 for one month. Since membership plans keep changing from time to time, it is always best to check the site for latest updates while signing up.