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The Internet has not only transformed the way people work and look for information but also how they live and love. The explosion of dating sites paved the way for latter and today online options figure as an important aspect of the search for a partner. is one such site and if you sign up here is what you can look forward to.

TIP: Match Affinity is one of the most well visited dating websites in UK, with a large membership.

As the name suggests, is primarily oriented towards helping singles finding partners for dating. It does not claim to offer lifelong connections or pave the way for marriage. In fact it is up to the users as to what kind of relationship and level of commitment they are looking for.

In keeping with their avowed motive, helps its members to focus on matches from a specific geographical area – this not only ensures greater chances of a member meeting up with a match in a real life but more importantly does away with the time-consuming chore of weeding out hundreds of profiles who are quite incompatible on the basis of geographical location. At the same time, doesn’t do away with the possibility that a user can find a soul mate from some other part of the world other than his/her town. Thus the site allows its members to opt up to a range of five locations while conducting their searches. Above all on, the emphasis is on finding someone local with similar interests who want anything ranging from friendship to companionship and even a long-term relationship.

An interesting feature of is the ‘Icebreaker’. An Icebreaker is a message that any member can send to hundreds of people in their area all in one go, introducing themselves and getting lots of attention from all the right people in the process. To send an Icebreaker message to people you are interested in hearing from, you need to go to the member search and select the age range, the location and some quality that you find attractive. After hitting search, a list of suitable members will appear. On the top right of the search results, you will be able to see a box which lets you compose your icebreaker message. Once you compose the message, click send and you will have made that first important contact with potential matches. is for UK is primarily geared towards singles from United Kingdom and this is evident in the way the site offers links to dating by important cities London, Birmingham and Leeds. However there are also links to international dating by countries like Australia, Ireland and South Africa. Another part of caters to the relationship needs of mature singles which includes the age group above forty. The site claims to have more than 2,000,000 members and hostS millions of communication daily. The site appears to allow heterosexual relationships since the options are limited to ‘man looking for a woman’ and ‘woman looking for a man’. Also adult content is not allowed on the site.

Signing up at

Basic registration at is free and it takes only a few minutes to sign up. Once you enter basic details like age, location, gender and relationship type, you can go on to creating your profile. This would include submitting details about your marital status, background, education, profession and lifestyle. You can also take the personality tests offered by the site which will not only help to know yourself better but also help you to zero in upon a compatible match. Finally you can post photos or even upload a video to accompany your profile. However all profiles need to be approved by the site, and once that is done with, you are ready to look for partners. Features offers almost all viewing and searching features common to popular dating sites. All members are allowed to view profiles, photos, videos, enjoy the favorites feature, take a peek at who has you on their list of favorite, discover who has been looking at your profile, see who thinks you are funny, cute or intelligent.

Meet millionaire men and women from North America and Europe looking for someone to date

Searching options are divided according to basic criteria like age, location and gender as well as advanced criteria including keywords, member names, who is online, ‘who has viewed me’ and so on.

Once you have found someone you would like to know better, you can take advantage of the many communication features offered at Apart from sending icebreakers, you can make use of email, instant messaging, video and audio chat to get in touch with a potential partner. Most of the communication features are however open to paid members only. Membership plans

You need not play anything to become a guest member at With this free membership, you can perform a basic search, create your profile, edit your profile as much as you like, post a photo, replace your photo if you chose, enjoy the ‘favorites’ feature, see who has you on their list of ‘favorites’, discover who has been looking at your profile, send winks and kisses, receive online assistance and receive mail on their mailing list.

However the paid membership plans allow you to do much more, especially by way of communicating with a match. Upon subscribing to the site, you can receive unlimited messages from all members and take advantage of advanced searching, keyword searches, name searches and saved searches. Also your profile will be placed at the top of the search results and you will also have access to horoscope matching which includes matching by weekly or monthly horoscopes. charges $176.00 for a lifetime membership, $115.00 for a six month membership, $80.00 for a three month membership and $35.00 for a one month membership. In fact the site also offers a system known as ‘Love Guarantee’ according to which if you do not find a partner as a subscribed member, you will receive an additional membership period for free. At the same time, also has a three day trial period for $13 which however does not come with ‘Love Guarantee’.

Among other features which make a great choice are success stories shared by happy couples who have found partners through the site as well as articles on dating tips and guidelines for more effective dating online.